Outsourcing or ‘contracting out’ traditional known as ‘make
or buy’ decisions refers to the process of procuring a good or service from a
third party, rather than generating such offering internally, in accordance
with terms which are legally enforceable, or contractual. Outsourcing is a
decision to move internal functions to an external supplier. Traditional make
or buy decisions were confined to manufacturing operation. Toady such decisions
are extended to the service industries. This articles reviews outsourcing as a
strategic exercise, potential benefits and problems, and considers a new
management skill, supply chain management. In another article I will be looking
at how the finance function can be contracted out, a case study of outsourcing
the finance department and review of internal outsourcing.
Strategic Decision
Outsourcing has been part of revolution of strategic thinking;
the aim is develop a competitive organisation, where investment and management
attention is to focus on narrower set of activities, mainly core capabilities to
obtain competitive advantages. An organisation using a cost leadership strategy
will adopt cost reduction decisions including a consideration to outsource.
Others follow a differentiation or focus strategy will be aiming to improving
core competencies to create value for their customers.
Cost Reduction
In a fiercely competitive business environment,
organisations strive to deliver greater value at reduced cost. Pressure to
reduce indirect or overhead costs necessitates contracting out some functions.
The cost of the finance function is one such cost. Outsourcing aspects of the
finance function may, therefore secure cost savings.
Focus on Core Competencies
to Add Value
In assigning responsibility for activities to third parties,
organisations are afforded the opportunity to focus on core competencies
integral to the creation or addition to value. Where a core activity has high
profit margin, the internal provision of financial services to support this
operation erodes this profit unnecessarily if a similar service can be
purchased for fewer resources from an external source.
Potential Benefits
and Problems
An organisation’s core capabilities form a chain of
activities that managers integrate to create a distinct type of value for its
customers, thereby achieving competitive advantage. The organisation has to
question performance for each activity in the value creation system. What level
of performance is good or better than any organisation in the commercial world?
Could improvement be achieved through
outsourcing or some other form of external supply?
Outsourcing improvements are strategic in nature: in terms
of cost, quality, flexibility, reduced overheads, costs becoming variable,
access to economies of scale and to advanced technologies; increased leverage
of core knowledge and skill; improved focus on development of core abilities
and a more compact organisation.
However outsourcing failures are not uncommon. Failure to
achieve anticipated cost savings often occurs. A large proportion of
outsourcing clients only break even, or sometimes find costs increase. These
may arise due to low vendor estimates, misunderstanding of the contract, and
the costs of establishing and monitoring supply. Similarly, outsourcing can results
in reduced quality, especially, where service levels are poorly specified and
monitored. More seriously, outsourcing has been accused of helping create the
‘hollow corporation’. This is the cumulative effect of outsourcing decisions
which were not made to provide leverage for a firm’s skills and knowledge, but
to incrementally undermine those core capabilities on which the organisation
relies for its competitive ability.
Outsourcing requires skills to identify, evaluate, and
compare the relevant costs of using an external or internal source of supply.
As outsourcing decisions has become of increasing strategic importance, so the
skills required of managers had to develop to ensure they are fully able to
contribute to the development and implementation of an organisation’s
outsourcing strategy. These include assessing strategic decisions in
preparation for evaluating available strategic choices, followed by
implementation, change management and supply chain management.
The outsourcing decision has, in many instances, become more
strategic requiring recognition of other strategic factors and their
longer-term development, in particular supply market conditions and effective
management of the supply chain. In addition, managers need to constantly bear
in mind that outsourcing decisions must be consistent with achieving increased
strategic effectiveness, particularly by helping to develop the organisation’s
particular form of competitive advantage.
Supply Chain
Management
The development of a new management skill is the results of
external supply. Managers need to develop skills in identifying potential
suppliers and evaluating their reliability. Contracts will need to be specified
and negotiated to deliver standards of performance which the buying
organisation may not have explicitly recognised before. Change management is
required to address changes in employment required by outsourcing, and to deal
with the possible loss of motivation experienced by in-house staff. In addition
managers have to learn how to work with supply organisations and its different
culture, and to effectively monitor supplier performance.
Making Outsourcing
Decisions
Each industry and business is, in some respect, unique.
Consequently, the factors that should be considered when making an outsourcing
decision will differ between each organisation and its specific context.
Standard analytical tools are useful when considering the context of
outsourcing decisions, while the value model helps maintain an overview of the
sourcing decisions being made by an organisation. Organisations often develop a
comprehensive analysis of variable and overhead cost including all of the
activities associated with the operation of the activity, its supporting assets
and its development. Others include opportunity costs associated with those
resources that would be made available through outsourcing, such as an
alternative revenue stream that could be established by in-house staff, or
alternative use of office space.
In principle, cost analysis should also be extended to
include the cost of potential supplier. To avoid the familiar disappointing
cost performance of outsourced activities, any claim for lower cost of supply
must be confirmed by identifying such cost drivers as economies of scale,
superior learning leading to cost reduction, and labour agreements that provide
a lower cost base.
Conclusions
Many industries face conditions that include increasing
competitive pressure, the need to achieve developments more rapidly, and
variable demand and the consequent threat of periodic excess or insufficient
in-house capacity.
A closer examination of the outsourcing option is called for
each of these factors. The manager, through developing cost comparisons, has
always had a key role to play when making outsourcing decisions. The
outsourcing decision has, in many instances, become more strategic requiring
recognition of other strategic factors and their longer-term development, in
particular supply market conditions and the effective management of the supply
chain. In addition, the manager needs to constantly bear in mind that
outsourcing decisions must be consistent with achieving increased strategic
effectiveness, in particular by helping to develop the organisation’s particular
form of competitive advantage.
Making outsourcing decisions and managing supply
relationships requires wide-ranging expertise. This requires a team approach in
which all members – including the manager – seek to develop a full
understanding of what can often be a complex strategic decision.